Collaborating is Key: Influencer Edition

In my last post I gave a brief rundown of what beauty influencers are and all that they do for the beauty community. It is obvious to see that the reach they have on consumers in the beauty industry is enormous, and brands use this to their advantage. In the past couple of years, one…

So, What is a Beauty Influencer Anyways?

135,000,000- the number of people that the Forbes top 10 beauty influencers of 2017 reached through their social media outlets. A beauty influencer can be defined in many ways, as many influencers have different focuses and career paths. To me, beauty influencers are the middleman between brands and their target audience. Beauty brands reach out to…